PRIVACY POLICY

Effective Date: September 27, 2026

Pure Form Wear respects the privacy of visitors and customers who use https://www.pureformwear.online/. This Privacy Policy describes the types of information we may collect, why we collect it, how we use and disclose it, how we protect it, and the choices that may be available to you.

This Policy applies to information collected through our website, online checkout process, customer-service communications, order processing, and related interactions.

1. Business Information

Invitation Homes Inc.
5420 Lbj Freeway, Suite 600
Dallas, TX 75240
United States

Privacy Contact: RYAN ALEXANDER PERRY
Email: [email protected]

2. Information We May Collect

Depending on how you interact with our website, we may collect categories of information such as:

Contact Information

• Name;

• Email address;

• Telephone number, where provided;

• Billing address;

• Shipping address; and

• Other information necessary to communicate with you.

Order Information

When you place an order, we may collect information associated with the transaction, including:

• Products purchased;

• Order number;

• Order date;

• Quantity;

• Transaction status;

• Shipping information;

• Return or refund information; and

• Customer-service correspondence.

Payment Information

Payments may be processed through third-party payment providers. We generally receive transaction-related information necessary to confirm and manage an order rather than retaining complete payment-card credentials ourselves.

Payment providers may independently process information according to their own privacy policies and security procedures.

Device and Technical Information

When you visit our website, certain technical information may be automatically collected, including:

• IP address;

• Browser type;

• Device type;

• Operating system;

• General location derived from technical information;

• Referring website;

• Pages visited;

• Approximate visit times;

• Website interactions; and

• Diagnostic or security information.

3. How We Use Personal Information

We may use information for legitimate business and operational purposes, including to:

• Process and fulfill purchases;

• Deliver products;

• Confirm orders;

• Process payments through authorized providers;

• Respond to customer inquiries;

• Handle returns, exchanges, and refunds;

• Provide order updates;

• Maintain account or transaction records;

• Detect suspicious or fraudulent activity;

• Protect our website and customers;

• Troubleshoot technical problems;

• Improve website functionality;

• Understand product and website usage;

• Maintain business and accounting records;

• Comply with legal obligations; and

• Communicate information relating to products, services, or transactions where permitted.

We seek to limit collection and use of personal information to purposes that are reasonably connected to the operation of our business and the services provided through the website.

4. Cookies and Similar Technologies

Our website and service providers may use cookies, pixels, tags, local storage, analytics technologies, and similar tools.

These technologies may help us:

• Keep the website functioning;

• Remember preferences;

• Understand traffic patterns;

• Measure website performance;

• Detect security issues;

• Improve navigation; and

• Understand how visitors interact with our services.

You may be able to control cookies through your browser or device settings. Disabling certain technologies may affect website functionality.

5. Service Providers

We may disclose personal information to companies and contractors that provide services on our behalf, such as:

• Payment processing;

• Hosting and technology services;

• Website analytics;

• Order fulfillment;

• Shipping and delivery;

• Customer support;

• Fraud prevention;

• Information security;

• Communications; and

• Professional or administrative services.

These parties may receive information only to the extent reasonably necessary to perform their services or fulfill a legitimate business function.

6. Business Transfers

If Pure Form Wear or its relevant business assets are involved in a merger, acquisition, financing, restructuring, sale, reorganization, bankruptcy, or similar transaction, information associated with the business may be transferred as part of that transaction, subject to applicable law.

7. Legal Disclosures

We may disclose information when reasonably necessary to:

• Comply with applicable law;

• Respond to lawful governmental requests;

• Protect legal rights;

• Enforce our agreements;

• Investigate suspected fraud or abuse;

• Protect customers or others from harm; or

• Protect the security and integrity of our website and business.

8. Data Security

We use reasonable administrative, technical, and organizational safeguards intended to protect personal information against unauthorized access, disclosure, alteration, or destruction.

No internet transmission or electronic storage system can be guaranteed to be completely secure. Accordingly, we cannot promise absolute security.

Where sensitive personal information is no longer reasonably required for legitimate business purposes and applicable law permits disposal, we seek to use reasonable procedures for secure destruction or deletion.

9. Texas Privacy Rights

Certain Texas residents may have privacy rights under the Texas Data Privacy and Security Act, subject to statutory applicability, exemptions, and limitations.

Depending on the circumstances, eligible consumers may have rights concerning:

• Confirmation of whether personal data is being processed;

• Access to personal data;

• Correction of inaccurate personal data;

• Deletion of personal data;

• Obtaining a copy of personal data in certain circumstances;

• Opting out of certain processing activities, where applicable; and

• Appealing a decision concerning a privacy request.

The specific availability of a right depends on applicable law and the circumstances of the request.

10. How to Submit a Privacy Request

Texas consumers seeking to exercise an applicable privacy right may contact us at:

Email: [email protected]

Please identify the nature of your request and provide enough information for us to reasonably authenticate and process it.

We may request information necessary to verify that the request is associated with the relevant consumer. We will not require unnecessary personal information merely for the purpose of submitting a privacy request.

If we deny a request where applicable law provides an appeal process, you may contact us using the same email address and request an appeal.

11. Personal Data Sales and Targeted Advertising

We do not intend this Privacy Policy to represent that we sell personal information merely because third-party technologies may be present on the website.

If our practices change in a manner that creates a legally applicable obligation to disclose the sale of personal data or processing for targeted advertising, we will update this Policy and provide any disclosures or opt-out mechanisms required by applicable law.

12. Children's Privacy

Our website is intended for a general audience and is not directed toward children.

We do not knowingly request or intentionally collect personal information from children where prohibited by applicable law. If you believe a child has provided personal information to us in circumstances where such collection is not permitted, please contact us so we can evaluate and address the matter.

13. Third-Party Websites

Our website may contain links, integrations, or services operated by third parties.

We are not responsible for the privacy practices, security procedures, or content of third-party websites or services. We encourage customers to review the privacy policies applicable to those services before submitting personal information.

14. Data Retention

We retain personal information for periods reasonably necessary to accomplish the purposes described in this Policy, including order fulfillment, customer service, accounting, fraud prevention, dispute resolution, security, and legal compliance.

Retention periods may vary depending on the nature and sensitivity of the information.

15. Policy Changes

We may revise this Privacy Policy from time to time. Updates may reflect changes in our services, technologies, business practices, or legal obligations.

The revised Policy will be posted on the website with an updated effective date.

16. Contact

Privacy questions, requests, and concerns may be submitted to:

RYAN ALEXANDER PERRY
Pure Form Wear
5420 Lbj Freeway, Suite 600
Dallas, TX 75240
United States
Email: [email protected]